ALoft Buffalo Downtown
Trendy hospitality energizes historic space
Collaborating with one of the city's most stylish hotels, ALoft Buffalo Downtown, we helped them make their mark at 500 Pearl — the city's once-storied clubhouse. Working with the brand's dynamic graphic standards, we translated the contemporary urban vibe to engaging wayfinding and signage throughout their space.
ALoft's signature forms, trendy finishes, and unmistakable style are artfully united within the signage system.
Even routine code signage is treated as an integrated design element.
The system's refined details bring design sophistication to every sign throughout the space.
Over a century ago, 500 Pearl was the gathering place for some of our country's social elite – FDR, among that select group. Today, the destination has been reimagined with the latest amenities for its twenty-first-century clientele, all while paying due respect to the building's proud heritage. Through its contemporary lines, finishes, patterns, furnishings, ALoft Buffalo carves out its trendy niche within 500 Pearl's traditionally upscale environment. The sophisticated signage system punctuates ALoft's design statement throughout its invitingly edgy space.