Blog | The Wire

Putting our heads together.The branding of Mindtree's inspired workspaces demonstrates how we've built Takeform to ally with architects and interior designers. Working with Parette Somjen Architects (PSA) was an exciting opportunity to help them infuse brand experience into their client's space. Working…  read more

Are we there yet? Wayfinding and a sense of arrival. Project Profile: Keuka College PROFILE DETAILS CLIENT: Keuka College WHAT: Signify Exterior Signage & Wayfinding Program WHERE: Keuka Park, NY Established in 1890, in an idyllic lakeside community, Keuka College is a haven of higher education…  read more

American Greetings: a vibrant collaboration PROJECT PROFILE CLIENT: American Greetings Creative Studios | World Headquarters WHAT: Wayfinding Interior Signage WHERE: Cleveland, OH ARCHITECT/ INTERIORS: CallisonRTKL PHOTOGRAPHY COURTESY OF: American Greetings Creative Studios 650,000 square feet. Five…  read more

Think Thanks: 5 Insights onthe Art of Recognition Celebrating the people who make your work possible is an important job for many organizations who depend on philanthropy. From hospital systems to universities to charities, a lot of places create a display of some kind where they can showcase the people…  read more

A masterplan to get you from here to there. One of the most critical (yet overlooked) ways to prepare for a new space. Suppose you have a new structure in the works. Or you're reimagining an existing one. Either way, you have a vision for a space. Fresh. Smart. On brand. But before the blueprints, before…  read more

Your client's biggest branding tool? It's all around them. Their space can do more to conjure specific emotions that directly connect to their brand. As every architect and designer knows, the world is in a perpetual upgrade to vivid, high-def spaces where people expect every encounter to be as intense…  read more

NeoCon 2017 Rewind This year we were excited to unveil three new products; our completely refreshed Fusion interior signage collection, our mobile-friendly Design Center tool and our award-winning Recognition Display platform. With the new Fusion, every detail of your environment will work in perfect…  read more

6 things to considerbefore you rebrand your healthcare space. These days, hospital systems can be vast and complex organizations with many kinds of facilities. So, when one embarks on a sweeping identity rebrand, well-designed graphic systems unify disparate sites. They create a comforting, familiar…  read more

Highland Hospital: wayfinding to grow with. Throughout its history, Highland Hospital (Highland) has grown to meet its community needs. However, continuous expansion, additions and renovations result in a complex facility that risks being far from patient friendly. Ongoing growth and changes can create…  read more