Blog | The Wire

Cool style. Regional vibes. The workplace as recruiting tool.Project Profile: C.H. Robinson No matter what sector your business is in these days, presenting your work environment as fresh and forward-thinking is vital to attracting new talent—especially recent college grads in a generation of the…  read more

Project Profile: The Children's Center Rehabilitation Hospital For children's hospital, Hummingbird Highway is a smart direction PROJECT PROFILECLIENT: The Children's Center Rehabilitation HospitalWHAT: Exterior and Interior Wayfinding, Theming, Parking Facility WayfindingWHERE: Oklahoma CityARCHITECT/…  read more

Region's natural beauty inspires hospital's comforting theme Project Profile: Kadlec Regional Medical Center Profile Details CLIENT: Kadlec Regional Medical Center WHAT: Wayfinding & Theming using Fusion Interior Signage & Transit Parking Garage Signage WHERE: Washington State PROJECT CONTRIBUTORS:First-Floor…  read more

Getting experiential at the eleventh hour.Project Profile: Kronos Global Headquarters With the construction of its new 435,000 square foot Global headquarters nearing completion in Lowell, Massachusetts, Kronos, the workforce management and time-tracking company, approached us, with an ironically time-based…  read more

The changing business model in experiential design. How an end-to-end approach is replacing an old tradition – and how it can prevent exploding budgets, finger pointing, and headaches for your client. Here's a scenario you might recognize – and some pitfalls your clients have encountered, too. Suppose…  read more

American Greetings: a vibrant collaboration PROJECT PROFILE CLIENT: American Greetings Creative Studios | World Headquarters WHAT: Wayfinding Interior Signage WHERE: Cleveland, OH ARCHITECT/ INTERIORS: CallisonRTKL PHOTOGRAPHY COURTESY OF: American Greetings Creative Studios 650,000 square feet. Five…  read more

A masterplan to get you from here to there. One of the most critical (yet overlooked) ways to prepare for a new space. Suppose you have a new structure in the works. Or you're reimagining an existing one. Either way, you have a vision for a space. Fresh. Smart. On brand. But before the blueprints, before…  read more

Highland Hospital: wayfinding to grow with. Throughout its history, Highland Hospital (Highland) has grown to meet its community needs. However, continuous expansion, additions and renovations result in a complex facility that risks being far from patient friendly. Ongoing growth and changes can create…  read more