Blog | The Wire

Color is a powerful brand trigger. It runs much deeper than creating a simple color association for a brand. Color has a strong, subconscious effect on people that inspires specific emotions and feelings. Smart brands are very intentional about color psychology. And when you consider the endless number…  read more

PROJECT HIGHLIGHT NASA Glenn Research Center Sky-high inspiration. Cleveland NASA campus adds research building befitting exploration, collaboration. Dramatic yet subtle Amplify custom window films display inspiring messaging and dramatic NASA technology imagery. When the NASA John H. Glenn Research…  read more

The one NeoCon showroom you need to experience: Takeform on 10 An energized new showroom. Dramatic experiential design projects. Inspiring new product. There is so much to be excited about – we can't wait to reconnect with you in Chicago at NeoCon 2021. Here's a preview... New Showroom DesignFour…  read more

PROJECT HIGHLIGHT Liberty Mountain Resort An even greater escape Pennsylvania getaway turns to Takeform to unify—and dial up—their distinctive charm When Liberty Mountain Resort acquired Carroll Valley golf course and expanded their facilities, the owners decided it was a golden opportunity to rebrand…  read more

PRODUCT SPOTLIGHT Vivid Powerful expression for a small brand with a big heart Local startup to national trendsetter. Nonprofit to NASDAQ. We believe every organization should express its unique brand story, and doing so shouldn't require deep pockets and a high-power agency. That's why we created Vivid…  read more

Easy on the eyes Evidence that good design helps patients heal Brilliant blue water droplets. Feathery green leaves. It's not an oasis, it's a hospital. And a touch of large-format graphics is transforming the space—and the patient experience. Before and after photos demonstrate how images of beautiful…  read more

PROJECT HIGHLIGHT University of Missouri Pulling together a 1,200-acre campus. Exterior directional signage across campus has a brand-intensive color scheme to keep everything in the family. A healthy start Takeform first met up with representatives from the University of Missouri–Columbia when they…  read more

PROJECT HIGHLIGHT Outfitting four floors of fun. The Explore & More dimensional logo features the sun, formed from paintbrush strokes, to reflect the creativity and playfulness of the destination (which includes an art studio on the top floor). PROJECT HIGHLIGHT Outfitting four floors of fun. The…  read more

24-inch Illuminated channel letters on main entrance canopy PROJECT HIGHLIGHT United States Navy West Coast headquarters debut. A bold, modern high-rise calls for Takeform's well-coordinated touch. For some 1,450 staffers who work for the U.S. Navy in San Diego, California, office life is about to be…  read more