H&R Block: 4,000 Offices. Five years. Nationwide.
With every interaction, H&R Block is changing how people perceive the tax experience. With retail offices being a key engagement point, we worked closely with them to invigorate 4,000 locations across the US. Each “Brand 17" office was energized with inviting brand elements including graphic wall panels, workstation IDs, and a bespoke dimensional logo treatment (above).
CLIENT: H&R Block
WHAT: Branded environments within retail office space.
WHERE: 4,000 locations throughout the U.S.
REAL ESTATE SERVICES & PROJECT MANAGEMENT: Cushman & Wakefield
DEALER: JAMCO | A Herman Miller Certified Dealer
A bold statement
Powerful clarity. The spirit of H&R Block's guarantee comes through on vibrant Moxie graphic panels which effortlessly adapts to H&R Block's 4,000 office configurations.
Greeting every visitor is a powerful brand message from the firm's founder. Moxie delivers these timeless words of wisdom with a strong, contemporary aesthetic.
We created this custom magnetic panel to meet two needs for H&R Block: branding the space and easy display of current promotions.
On brand. On budget. On schedule.
Melissa Burritt, our Customer Experience Manager explains that Takeform is uniquely capable of delivering this demanding project on every level. Exacting brand standards and aggressive installation schedules required well-coordinated team work at every stage. We collaborated closely with H&R Block's marketing team to translate their
brand to the office space while thorough prototyping ensured stringent brand requirements were achieved. To ensure hassle-free fulfillment, 4,000 installations across the U.S. were closely coordinated with project partners Cushman & Wakefield and JAMCO.
“Takeform not only made this branding project aesthetically possible, but seamlessly delivered on the logistical demands of 4,000 installations across the US over a period of approximately five years. Through weekly meetings and status updates, projects were kept on track which simplified this initiative for our clients at H&R Block."
Raffaele Gatti, Project Manager, Cushman & Wakefield
Complimentary branding consultation.
Tell your story. Change perceptions. Improve the experience. Consult with one of our design experts and we'll share valuable insights on how to translate your unique story to your space.
Adapting to fit the market
Our processes and product are designed to adapt. For H&R Block, thirty-percent of the target offices are located in Latino communities. We worked with the client to fluently translate the brand resulting in an environment that speaks with cultural sensitivity.