Blog | The Wire

PRODUCT SPOTLIGHT Vivid Powerful expression for a small brand with a big heart Local startup to national trendsetter. Nonprofit to NASDAQ. We believe every organization should express its unique brand story, and doing so shouldn't require deep pockets and a high-power agency. That's why we created Vivid…  read more

PROJECT HIGHLIGHT: 854 Ellicott Street Parking Garage Ramping up stress-free parking Takeform helps new downtown Buffalo garage guide people to multiple health facilities A growing cluster of Buffalo, N.Y., hospitals is bringing more employees and more visitors to the neighborhood—along with more…  read more

Six things to consider... (before you rebrand your healthcare space.) These days, hospital systems can be vast and complex organizations with many kinds of facilities. So, when one embarks on a sweeping identity rebrand, well-designed graphic systems unify disparate sites. They create a comforting,…  read more

PROJECT HIGHLIGHT M&T Tech Hub Buffalo tech sector's high-rise boost Takeform helps M&T Bank translate high concept into fresh vibe High-tech attitude. Dynamic floor plans. Vibrant décor. A landmark Buffalo, N.Y., skyscraper found a new purpose thanks to M&T Bank, whose $58 million investment…  read more

PROJECT HIGHLIGHT Foothill Ranch Health Center Spa-like health center reflects welcome shift in care For design sensitivity, tricky logistics, and problem-solving prowess, A&D firms turn to Takeform. Picture this: you walk into an open, light-filled entrance tastefully decorated and staffed by greeters.…  read more

PROJECT HIGHLIGHT Nextcorps | Going up. Helping a startup hub remake a storied retail space for tomorrow's legends. What does a former department store have in common with a high-tech startup incubator? Both have high traffic. Both see new ideas and new products introduced with each passing season.…  read more

PROJECT HIGHLIGHT Be Well | 'Hope Happens Here' Like the décor, signage is designed to be more welcoming and less institutional. A new behavior health facility emphasizes safe, warm environment. In a time of increasing need for addiction recovery and mental health services, one public-private partnership…  read more

What's an organization's biggest branding tool? Hint: it's all around them. Space can do more to evoke specific emotions that directly connect to brand. Whether working, learning, relaxing, or receiving health care, people expect engaging environments that improve their experience. Delivering on this…  read more