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Veri Peri. Very Accurate.
Color is a powerful brand trigger. It runs much deeper than creating a simple color association for a brand. Color has a strong, subconscious effect on people that inspires specific emotions and feelings. Smart brands are very intentional about color psychology. And when you consider the endless number… read more
Project Profile: Truist Phase 1
PROJECT PROFILE: PHASE ONE Truist The Power of Purple Truist's immense brand launch, orchestrated by Principle Global, shows Takeform's capacity to manage complex projects from start to finish. Editor's note This project profile is part of a special continuing series about our work with Truist — one… read more
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