Blog | The Wire

PROJECT HIGHLIGHT ALoft Buffalo Downtown Trendy hospitality energizes historic space Collaborating with one of the city's most stylish hotels, ALoft Buffalo Downtown, we helped them make their mark at 500 Pearl — the city's once-storied clubhouse. Working with the brand's dynamic graphic standards,…  read more

The inspired urban campus. Project Profile: Monroe Community College After nearly a century of service, the early modernist edifice that was Eastman Kodak's “Factory Number 9 Building" would find new life as a vibrant college campus. Seven floors of twentieth-century business history would undergo…  read more

Are we there yet? Wayfinding and a sense of arrival. Project Profile: Keuka College PROFILE DETAILS CLIENT: Keuka College WHAT: Signify Exterior Signage & Wayfinding Program WHERE: Keuka Park, NY Established in 1890, in an idyllic lakeside community, Keuka College is a haven of higher education…  read more

A masterplan to get you from here to there. One of the most critical (yet overlooked) ways to prepare for a new space. Suppose you have a new structure in the works. Or you're reimagining an existing one. Either way, you have a vision for a space. Fresh. Smart. On brand. But before the blueprints, before…  read more

6 things to considerbefore you rebrand your healthcare space. These days, hospital systems can be vast and complex organizations with many kinds of facilities. So, when one embarks on a sweeping identity rebrand, well-designed graphic systems unify disparate sites. They create a comforting, familiar…  read more

Highland Hospital: wayfinding to grow with. Throughout its history, Highland Hospital (Highland) has grown to meet its community needs. However, continuous expansion, additions and renovations result in a complex facility that risks being far from patient friendly. Ongoing growth and changes can create…  read more

Your sign system communicates with people every day. It's important it's speaking to them in your voice. We get last minute calls all the time regarding signs needed for a new project. The designer specified only general signs to meet code whereby the GC includes only a small budget to cover these minimal…  read more

6 wayfinding design differentiators Here are six questions that will help you evaluate wayfinding design capability. 1 Do they have the design sensitivity to aesthetically connect your brand and wayfinding to your architecture? 2 Do they understand wayfinding? It's more than signs – look for those…  read more

We've talked about the top 5 mistakes of wayfinding in healthcare. How do you start the process in defining a successful program? Here are our top 5 suggestions.1. Put together a complete wayfinding team. This should include more than people representing facilities and clinical departments. It requires…  read more