Blog | The Wire

Takeform remains open and fully operational The safety of our community and all our colleagues near and far is our primary concern.While following the appropriate guidance, we remain fully operational and delivering on the commitments we've made to our clients. We're focused on doing our part to get…  read more

Rapid Deployment Signage & Accessories for the New Healthcare Reality. At no other time is clear communication more critical than during a crisis. Demands are intense, emotions are high, and miscommunication can be dangerous. Having the right message in the right place communicated professionally…  read more

Helping you stand up to COVID-197 critical communication products designed for cleanability. Even during more routine times, disinfecting healthcare and other high-traffic environments is a serious responsibility. In this unprecedented time, sanitary spaces are more critical than ever before – everyone's…  read more

PROJECT HIGHLIGHT ALoft Buffalo Downtown Trendy hospitality energizes historic space Collaborating with one of the city's most stylish hotels, ALoft Buffalo Downtown, we helped them make their mark at 500 Pearl — the city's once-storied clubhouse. Working with the brand's dynamic graphic standards,…  read more

The inspired urban campus. Project Profile: Monroe Community College After nearly a century of service, the early modernist edifice that was Eastman Kodak's “Factory Number 9 Building" would find new life as a vibrant college campus. Seven floors of twentieth-century business history would undergo…  read more

Are we there yet? Wayfinding and a sense of arrival. Project Profile: Keuka College PROFILE DETAILS CLIENT: Keuka College WHAT: Signify Exterior Signage & Wayfinding Program WHERE: Keuka Park, NY Established in 1890, in an idyllic lakeside community, Keuka College is a haven of higher education…  read more

A masterplan to get you from here to there. One of the most critical (yet overlooked) ways to prepare for a new space. Suppose you have a new structure in the works. Or you're reimagining an existing one. Either way, you have a vision for a space. Fresh. Smart. On brand. But before the blueprints, before…  read more

6 things to considerbefore you rebrand your healthcare space. These days, hospital systems can be vast and complex organizations with many kinds of facilities. So, when one embarks on a sweeping identity rebrand, well-designed graphic systems unify disparate sites. They create a comforting, familiar…  read more

Highland Hospital: wayfinding to grow with. Throughout its history, Highland Hospital (Highland) has grown to meet its community needs. However, continuous expansion, additions and renovations result in a complex facility that risks being far from patient friendly. Ongoing growth and changes can create…  read more