Blog | The Wire

PRODUCT SPOTLIGHT Vivid Powerful expression for a small brand with a big heart Local startup to national trendsetter. Nonprofit to NASDAQ. We believe every organization should express its unique brand story, and doing so shouldn't require deep pockets and a high-power agency. That's why we created Vivid…  read more

PROJECT HIGHLIGHT: 854 Ellicott Street Parking Garage Ramping up stress-free parking Takeform helps new downtown Buffalo garage guide people to multiple health facilities A growing cluster of Buffalo, N.Y., hospitals is bringing more employees and more visitors to the neighborhood—along with more…  read more

Six things to consider... (before you rebrand your healthcare space.) These days, hospital systems can be vast and complex organizations with many kinds of facilities. So, when one embarks on a sweeping identity rebrand, well-designed graphic systems unify disparate sites. They create a comforting,…  read more

PROJECT HIGHLIGHT M&T Tech Hub Buffalo tech sector's high-rise boost Takeform helps M&T Bank translate high concept into fresh vibe High-tech attitude. Dynamic floor plans. Vibrant décor. A landmark Buffalo, N.Y., skyscraper found a new purpose thanks to M&T Bank, whose $58 million investment…  read more

Easy on the eyes Evidence that good design helps patients heal Brilliant blue water droplets. Feathery green leaves. It's not an oasis, it's a hospital. And a touch of large-format graphics is transforming the space—and the patient experience. Before and after photos demonstrate how images of beautiful…  read more

PROJECT HIGHLIGHT Foothill Ranch Health Center Spa-like health center reflects welcome shift in care For design sensitivity, tricky logistics, and problem-solving prowess, A&D firms turn to Takeform. Picture this: you walk into an open, light-filled entrance tastefully decorated and staffed by greeters.…  read more

PROJECT HIGHLIGHT Nextcorps | Going up. Helping a startup hub remake a storied retail space for tomorrow's legends. What does a former department store have in common with a high-tech startup incubator? Both have high traffic. Both see new ideas and new products introduced with each passing season.…  read more

PROJECT HIGHLIGHT University of Missouri Pulling together a 1,200-acre campus. Exterior directional signage across campus has a brand-intensive color scheme to keep everything in the family. A healthy start Takeform first met up with representatives from the University of Missouri–Columbia when they…  read more

Think thanks: Five insights on the art of recognition Celebrating the people who make your work possible is an important job for many organizations who depend on philanthropy. From hospital systems to universities to charities, a lot of places create a display of some kind where they can showcase the…  read more