Blog | The Wire

Getting experiential at the eleventh hour.Project Profile: Kronos Global Headquarters With the construction of its new 435,000 square foot Global headquarters nearing completion in Lowell, Massachusetts, Kronos, the workforce management and time-tracking company, approached us, with an ironically time-based…  read more

Putting our heads together.The branding of Mindtree's inspired workspaces demonstrates how we've built Takeform to ally with architects and interior designers. Working with Parette Somjen Architects (PSA) was an exciting opportunity to help them infuse brand experience into their client's space. Working…  read more

The inspired urban campus. Project Profile: Monroe Community College After nearly a century of service, the early modernist edifice that was Eastman Kodak's “Factory Number 9 Building" would find new life as a vibrant college campus. Seven floors of twentieth-century business history would undergo…  read more

The changing business model in experiential design. How an end-to-end approach is replacing an old tradition – and how it can prevent exploding budgets, finger pointing, and headaches for your client. Here's a scenario you might recognize – and some pitfalls your clients have encountered, too. Suppose…  read more

Are we there yet? Wayfinding and a sense of arrival. Project Profile: Keuka College PROFILE DETAILS CLIENT: Keuka College WHAT: Signify Exterior Signage & Wayfinding Program WHERE: Keuka Park, NY Established in 1890, in an idyllic lakeside community, Keuka College is a haven of higher education…  read more

Think Thanks: 5 Insights onthe Art of Recognition Celebrating the people who make your work possible is an important job for many organizations who depend on philanthropy. From hospital systems to universities to charities, a lot of places create a display of some kind where they can showcase the people…  read more

A masterplan to get you from here to there. One of the most critical (yet overlooked) ways to prepare for a new space. Suppose you have a new structure in the works. Or you're reimagining an existing one. Either way, you have a vision for a space. Fresh. Smart. On brand. But before the blueprints, before…  read more

NeoCon 2017 Rewind This year we were excited to unveil three new products; our completely refreshed Fusion interior signage collection, our mobile-friendly Design Center tool and our award-winning Recognition Display platform. With the new Fusion, every detail of your environment will work in perfect…  read more

6 things to considerbefore you rebrand your healthcare space. These days, hospital systems can be vast and complex organizations with many kinds of facilities. So, when one embarks on a sweeping identity rebrand, well-designed graphic systems unify disparate sites. They create a comforting, familiar…  read more