Blog | The Wire

Six things to consider... (before you rebrand your healthcare space.) These days, hospital systems can be vast and complex organizations with many kinds of facilities. So, when one embarks on a sweeping identity rebrand, well-designed graphic systems unify disparate sites. They create a comforting,…  read more

PROJECT HIGHLIGHT M&T Tech Hub Buffalo tech sector's high-rise boost Takeform helps M&T Bank translate high concept into fresh vibe High-tech attitude. Dynamic floor plans. Vibrant décor. A landmark Buffalo, N.Y., skyscraper found a new purpose thanks to M&T Bank, whose $58 million investment…  read more

Easy on the eyes Evidence that good design helps patients heal Brilliant blue water droplets. Feathery green leaves. It's not an oasis, it's a hospital. And a touch of large-format graphics is transforming the space—and the patient experience. Before and after photos demonstrate how images of beautiful…  read more

PROJECT HIGHLIGHT Foothill Ranch Health Center Spa-like health center reflects welcome shift in care For design sensitivity, tricky logistics, and problem-solving prowess, A&D firms turn to Takeform. Picture this: you walk into an open, light-filled entrance tastefully decorated and staffed by greeters.…  read more

PROJECT HIGHLIGHT Nextcorps | Going up. Helping a startup hub remake a storied retail space for tomorrow's legends. What does a former department store have in common with a high-tech startup incubator? Both have high traffic. Both see new ideas and new products introduced with each passing season.…  read more

PROJECT HIGHLIGHT University of Missouri Pulling together a 1,200-acre campus. Exterior directional signage across campus has a brand-intensive color scheme to keep everything in the family. A healthy start Takeform first met up with representatives from the University of Missouri–Columbia when they…  read more

PROJECT HIGHLIGHT Be Well | 'Hope Happens Here' Like the décor, signage is designed to be more welcoming and less institutional. A new behavior health facility emphasizes safe, warm environment. In a time of increasing need for addiction recovery and mental health services, one public-private partnership…  read more

What's an organization's biggest branding tool? Hint: it's all around them. Space can do more to evoke specific emotions that directly connect to brand. Whether working, learning, relaxing, or receiving health care, people expect engaging environments that improve their experience. Delivering on this…  read more

24-inch Illuminated channel letters on main entrance canopy PROJECT HIGHLIGHT United States Navy West Coast headquarters debut. A bold, modern high-rise calls for Takeform's well-coordinated touch. For some 1,450 staffers who work for the U.S. Navy in San Diego, California, office life is about to be…  read more