Recent Posts

Project Profile: Monroe Community College

The inspired urban campus. Project Profile: Monroe Community College After nearly a century of service, the early modernist edifice that was Eastman Kodak's “Factory Number 9 Building" would find new life as a vibrant college campus. Seven floors of twentieth-century business history would undergo…  read more

Posted in: Interior Signage, Project Profiles, Wayfinding  |  Tagged: 3 Dimensional, ADA Compliance, Brand, College, Directional Signage, Environmental Graphics, Ethos, Experiential Graphics, Facility, Graphics, Higher Education, Icons, Sign design, Signage, Wayfinding

The changing business model in experiential design.

The changing business model in experiential design. How an end-to-end approach is replacing an old tradition – and how it can prevent exploding budgets, finger pointing, and headaches for your client. Here's a scenario you might recognize – and some pitfalls your clients have encountered, too. Suppose…  read more

Posted in: Project Management  |  Tagged: Certificate of Occupancy, Environmental Graphics, Facility, General Contractor, Guarantee, Installation, Project Management

Project Profile: Keuka College

Are we there yet? Wayfinding and a sense of arrival. Project Profile: Keuka College PROFILE DETAILS CLIENT: Keuka College WHAT: Signify Exterior Signage & Wayfinding Program WHERE: Keuka Park, NY Established in 1890, in an idyllic lakeside community, Keuka College is a haven of higher education…  read more

Posted in: Branding, Exterior Signage, Project Profiles, Wayfinding  |  Tagged: Brand, Directional Signage, Environmental Graphics, Facility, maps, Sign design, Signage, Wayfinding

Project Profile: American Greetings

American Greetings: a vibrant collaboration PROJECT PROFILE CLIENT: American Greetings Creative Studios | World Headquarters WHAT: Wayfinding Interior Signage WHERE: Cleveland, OH ARCHITECT/ INTERIORS: CallisonRTKL PHOTOGRAPHY COURTESY OF: American Greetings Creative Studios 650,000 square feet. Five…  read more

Posted in: ADA, Branding, Interior Signage, Project Management, Project Profiles, Wayfinding  |  Tagged: ADA Compliance, Brand, Facility, Icons, Project Management, room id, Signage, Wayfinding

Think thanks: 5 insights on the art of recognition

Think Thanks: 5 Insights onthe Art of Recognition Celebrating the people who make your work possible is an important job for many organizations who depend on philanthropy. From hospital systems to universities to charities, a lot of places create a display of some kind where they can showcase the people…  read more

Posted in: Branding, Interior Signage  |  Tagged: Donor Recognition, Environmental Graphics, Facility

Your client's biggest branding tool? It's all around them.

Your client's biggest branding tool? It's all around them. Their space can do more to conjure specific emotions that directly connect to their brand. As every architect and designer knows, the world is in a perpetual upgrade to vivid, high-def spaces where people expect every encounter to be as intense…  read more

Posted in: Branding  |  Tagged: Facility, Healthcare, Interior Design, Logos

6 things to consider before you rebrand your healthcare space

6 things to considerbefore you rebrand your healthcare space. These days, hospital systems can be vast and complex organizations with many kinds of facilities. So, when one embarks on a sweeping identity rebrand, well-designed graphic systems unify disparate sites. They create a comforting, familiar…  read more

Posted in: Branding, Interior Signage, Wayfinding  |  Tagged: Brand, Directional Signage, Environmental Graphics, Facility, General Contractor, Graphics, Guarantee, Healthcare, Interior Design, Ownership Services, Sign design, Signage, Wayfinding

Project Profile: Highland Hospital

Highland Hospital: wayfinding to grow with. Throughout its history, Highland Hospital (Highland) has grown to meet its community needs. However, continuous expansion, additions and renovations result in a complex facility that risks being far from patient friendly. Ongoing growth and changes can create…  read more

Posted in: Branding, Exterior Signage, Interior Signage, Project Management, Project Profiles, Wayfinding  |  Tagged: Brand, Directional Signage, Facility, Healthcare, Icons, Illuminated Sign Cabinets, maps, Ownership Services, Project Management, Signage, Signify, Wayfinding

Easy on the eyes: Evidence that good design helps patients heal

Easy on the eyes: Evidence that good design helps patients heal Brilliant blue water droplets. Feathery green leaves. It's not an oasis, it's a hospital. And a touch of large-format graphics is transforming the space—and the patient experience. Takeform is proud to partner with health systems as varied…  read more

Posted in: Branding, Interior Signage  |  Tagged: Environmental Graphics, Facility, Healthcare, Interior Design