Blog | The Wire

Helping you stand up to COVID-197 critical communication products designed for cleanability. Even during more routine times, disinfecting healthcare and other high-traffic environments is a serious responsibility. In this unprecedented time, sanitary spaces are more critical than ever before – everyone's…  read more

Grubhub World Headquarters: Chicago Delivering on-brand work experiences Fun, challenging, entertaining, cool. In today's highly competitive job market, workplace experience is a valuable differentiator. Grubhub knows that attracting and keeping the best talent is crucial to rapid growth. Culture, activities,…  read more

We're saying so long to the seventh floor. We've made the move to our new permanent showroom on 10.It's been a great opportunity to spread our creative wings. This year's theme explores the benefits of nature-based experiential graphics. Plus, there's new products, parties and Apple giveaways. Make…  read more

A masterplan to get you from here to there. One of the most critical (yet overlooked) ways to prepare for a new space. Suppose you have a new structure in the works. Or you're reimagining an existing one. Either way, you have a vision for a space. Fresh. Smart. On brand. But before the blueprints, before…  read more

Your client's biggest branding tool? It's all around them. Their space can do more to conjure specific emotions that directly connect to their brand. As every architect and designer knows, the world is in a perpetual upgrade to vivid, high-def spaces where people expect every encounter to be as intense…  read more

6 things to considerbefore you rebrand your healthcare space. These days, hospital systems can be vast and complex organizations with many kinds of facilities. So, when one embarks on a sweeping identity rebrand, well-designed graphic systems unify disparate sites. They create a comforting, familiar…  read more

Easy on the eyes: Evidence that good design helps patients heal Brilliant blue water droplets. Feathery green leaves. It's not an oasis, it's a hospital. And a touch of large-format graphics is transforming the space—and the patient experience. Takeform is proud to partner with health systems as varied…  read more

6 wayfinding design differentiators Here are six questions that will help you evaluate wayfinding design capability. 1 Do they have the design sensitivity to aesthetically connect your brand and wayfinding to your architecture? 2 Do they understand wayfinding? It's more than signs – look for those…  read more

We've talked about the top 5 mistakes of wayfinding in healthcare. How do you start the process in defining a successful program? Here are our top 5 suggestions.1. Put together a complete wayfinding team. This should include more than people representing facilities and clinical departments. It requires…  read more