Recent Posts

A master plan to get you from here to there.

A masterplan to get you from here to there. One of the most critical (yet overlooked) ways to prepare for a new space. Suppose you have a new structure in the works. Or you're reimagining an existing one. Either way, you have a vision for a space. Fresh. Smart. On brand. But before the blueprints, before…  read more

Posted in: Branding, Wayfinding  |  Tagged: Directional Signage, Environmental Graphics, Icons, Interior Design, maps, Wayfinding

Project Profile: Highland Hospital

Highland Hospital: wayfinding to grow with. Throughout its history, Highland Hospital (Highland) has grown to meet its community needs. However, continuous expansion, additions and renovations result in a complex facility that risks being far from patient friendly. Ongoing growth and changes can create…  read more

Posted in: Branding, Exterior Signage, Interior Signage, Project Profiles, Wayfinding  |  Tagged: Brand, Directional Signage, Facility, Healthcare, Icons, Illuminated Sign Cabinets, maps, Ownership Services, Signage, Signify, Wayfinding

Don’t forget the breadcrumb followers

Don't forget the breadcrumb followers. You may already have posted maps, yet wonder why some people still get lost. Or you may be one who gets confused with map information, and find yourself turning left when you should have turned right.“When it comes to wayfinding, there are two different ways…  read more

Author: Duane Fisher, Director of Wayfinding  |  Posted in: Exterior Signage, Interior Signage, Wayfinding  |  Tagged: Directional Signage, Facility, Healthcare, Interior Design, maps, Wayfinding

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