Blog | The Wire

The changing business model in experiential design. How an end-to-end approach is replacing an old tradition – and how it can prevent exploding budgets, finger pointing, and headaches for your client. Here's a scenario you might recognize – and some pitfalls your clients have encountered, too. Suppose…  read more

American Greetings: a vibrant collaboration PROJECT PROFILE CLIENT: American Greetings Creative Studios | World Headquarters WHAT: Wayfinding Interior Signage WHERE: Cleveland, OH ARCHITECT/ INTERIORS: CallisonRTKL PHOTOGRAPHY COURTESY OF: American Greetings Creative Studios 650,000 square feet. Five…  read more

A masterplan to get you from here to there. One of the most critical (yet overlooked) ways to prepare for a new space. Suppose you have a new structure in the works. Or you're reimagining an existing one. Either way, you have a vision for a space. Fresh. Smart. On brand. But before the blueprints, before…  read more

Highland Hospital: wayfinding to grow with. Throughout its history, Highland Hospital (Highland) has grown to meet its community needs. However, continuous expansion, additions and renovations result in a complex facility that risks being far from patient friendly. Ongoing growth and changes can create…  read more

H&R Block: 500 Offices. 6 Months. Nationwide. With every interaction, H&R Block is changing how people perceive the tax experience. With retail offices being a key engagement point, we worked closely with them to invigorate 500 locations across the US. Each “Brand 17" office was energized…  read more