Recent Posts

6 things to consider before you rebrand your healthcare space

6 things to considerbefore you rebrand your healthcare space. These days, hospital systems can be vast and complex organizations with many kinds of facilities. So, when one embarks on a sweeping identity rebrand, well-designed graphic systems unify disparate sites. They create a comforting, familiar…  read more

Posted in: Branding, Interior Signage, Wayfinding  |  Tagged: Brand, Directional Signage, Environmental Graphics, Facility, General Contractor, Graphics, Guarantee, Healthcare, Interior Design, Ownership Services, Sign design, Signage, Wayfinding

Why leave sign selection to the General Contractor?

Your sign system communicates with people every day. It's important it's speaking to them in your voice. We get last minute calls all the time regarding signs needed for a new project. The designer specified only general signs to meet code whereby the GC includes only a small budget to cover these minimal…  read more

Posted in: Branding, Exterior Signage, Interior Signage, Wayfinding  |  Tagged: Brand, Directional Signage, General Contractor, Graphics, Sign design, Signage

6 Wayfinding design differentiators

6 wayfinding design differentiators Here are six questions that will help you evaluate wayfinding design capability. 1 Do they have the design sensitivity to aesthetically connect your brand and wayfinding to your architecture? 2 Do they understand wayfinding? It's more than signs – look for those…  read more

Posted in: ADA, Branding, Exterior Signage, Interior Signage, Wayfinding  |  Tagged: Brand, Directional Signage, Environmental Graphics, Facility, Graphics, Interior Design, Permanent Room Sign, Sign design, Signage, Wayfinding

Interior signage: New expectations

Gone are the days where we just expect a sign to be functional with no sensitivity to the space or people who occupy it. Blue restroom signs and plain colored plaques with a room number are no longer acceptable, unless you are a contractor just trying to get a certificate of occupancy. More than ever,…  read more

Posted in: Branding, Interior Signage, Wayfinding  |  Tagged: Brand, Environmental Graphics, Graphics, Sign design, Signage, Wayfinding

5 steps to a successful Wayfinding program

We've talked about the top 5 mistakes of wayfinding in healthcare. How do you start the process in defining a successful program? Here are our top 5 suggestions.1. Put together a complete wayfinding team. This should include more than people representing facilities and clinical departments. It requires…  read more

Posted in: Exterior Signage, Interior Signage, Wayfinding  |  Tagged: ADA Compliance, ADA standards, Americans with Disabilities Act, Directional Signage, Environmental Graphics, Interior Design, Sign design, Signage, Wayfinding

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