Blog | The Wire

The inspired urban campus. Project Profile: Monroe Community College After nearly a century of service, the early modernist edifice that was Eastman Kodak's “Factory Number 9 Building" would find new life as a vibrant college campus. Seven floors of twentieth-century business history would undergo…  read more

Are we there yet? Wayfinding and a sense of arrival. Project Profile: Keuka College PROFILE DETAILS CLIENT: Keuka College WHAT: Signify Exterior Signage & Wayfinding Program WHERE: Keuka Park, NY Established in 1890, in an idyllic lakeside community, Keuka College is a haven of higher education…  read more

6 things to considerbefore you rebrand your healthcare space. These days, hospital systems can be vast and complex organizations with many kinds of facilities. So, when one embarks on a sweeping identity rebrand, well-designed graphic systems unify disparate sites. They create a comforting, familiar…  read more

Your sign system communicates with people every day. It's important it's speaking to them in your voice. We get last minute calls all the time regarding signs needed for a new project. The designer specified only general signs to meet code whereby the GC includes only a small budget to cover these minimal…  read more

6 wayfinding design differentiators Here are six questions that will help you evaluate wayfinding design capability. 1 Do they have the design sensitivity to aesthetically connect your brand and wayfinding to your architecture? 2 Do they understand wayfinding? It's more than signs – look for those…  read more

Gone are the days where we just expect a sign to be functional with no sensitivity to the space or people who occupy it. Blue restroom signs and plain colored plaques with a room number are no longer acceptable, unless you are a contractor just trying to get a certificate of occupancy. More than ever,…  read more

We've talked about the top 5 mistakes of wayfinding in healthcare. How do you start the process in defining a successful program? Here are our top 5 suggestions.1. Put together a complete wayfinding team. This should include more than people representing facilities and clinical departments. It requires…  read more