Blog | The Wire

Getting experiential at the eleventh hour.Project Profile: Kronos Global Headquarters With the construction of its new 435,000 square foot Global headquarters nearing completion in Lowell, Massachusetts, Kronos, the workforce management and time-tracking company, approached us, with an ironically time-based…  read more

The inspired urban campus. Project Profile: Monroe Community College After nearly a century of service, the early modernist edifice that was Eastman Kodak's “Factory Number 9 Building" would find new life as a vibrant college campus. Seven floors of twentieth-century business history would undergo…  read more

Are we there yet? Wayfinding and a sense of arrival. Project Profile: Keuka College PROFILE DETAILS CLIENT: Keuka College WHAT: Signify Exterior Signage & Wayfinding Program WHERE: Keuka Park, NY Established in 1890, in an idyllic lakeside community, Keuka College is a haven of higher education…  read more

American Greetings: a vibrant collaboration PROJECT PROFILE CLIENT: American Greetings Creative Studios | World Headquarters WHAT: Wayfinding Interior Signage WHERE: Cleveland, OH ARCHITECT/ INTERIORS: CallisonRTKL PHOTOGRAPHY COURTESY OF: American Greetings Creative Studios 650,000 square feet. Five…  read more

6 things to considerbefore you rebrand your healthcare space. These days, hospital systems can be vast and complex organizations with many kinds of facilities. So, when one embarks on a sweeping identity rebrand, well-designed graphic systems unify disparate sites. They create a comforting, familiar…  read more

Highland Hospital: wayfinding to grow with. Throughout its history, Highland Hospital (Highland) has grown to meet its community needs. However, continuous expansion, additions and renovations result in a complex facility that risks being far from patient friendly. Ongoing growth and changes can create…  read more

H&R Block: 500 Offices. 6 Months. Nationwide. With every interaction, H&R Block is changing how people perceive the tax experience. With retail offices being a key engagement point, we worked closely with them to invigorate 500 locations across the US. Each “Brand 17" office was energized…  read more

Your sign system communicates with people every day. It's important it's speaking to them in your voice. We get last minute calls all the time regarding signs needed for a new project. The designer specified only general signs to meet code whereby the GC includes only a small budget to cover these minimal…  read more

What are the real advantages to wayfinding services? Here are 6 questions to consider: Advantage 1 Do they offer ownership services designed to maximize the value of your system over the long term? Advantage 2 Do they provide price protection by guaranteeing the price you pay for reorders and follow-on…  read more