Blog | The Wire

That's a wrap: NeoCon 2019 With all the excitement and effort comfortably behind us, we want to look back and share a few NeoCon highlights as well as our appreciation for everyone that made our showroom's debut all it was designed to be. Watch more Takeform videos #TakeformOn10 Creative energy, good…  read more

We're saying so long to the seventh floor. We've made the move to our new permanent showroom on 10.It's been a great opportunity to spread our creative wings. This year's theme explores the benefits of nature-based experiential graphics. Plus, there's new products, parties and Apple giveaways. Make…  read more

Getting experiential at the eleventh hour.Project Profile: Kronos Global Headquarters With the construction of its new 435,000 square foot Global headquarters nearing completion in Lowell, Massachusetts, Kronos, the workforce management and time-tracking company, approached us, with an ironically time-based…  read more

The inspired urban campus. Project Profile: Monroe Community College After nearly a century of service, the early modernist edifice that was Eastman Kodak's “Factory Number 9 Building" would find new life as a vibrant college campus. Seven floors of twentieth-century business history would undergo…  read more

Are we there yet? Wayfinding and a sense of arrival. Project Profile: Keuka College PROFILE DETAILS CLIENT: Keuka College WHAT: Signify Exterior Signage & Wayfinding Program WHERE: Keuka Park, NY Established in 1890, in an idyllic lakeside community, Keuka College is a haven of higher education…  read more

American Greetings: a vibrant collaboration PROJECT PROFILE CLIENT: American Greetings Creative Studios | World Headquarters WHAT: Wayfinding Interior Signage WHERE: Cleveland, OH ARCHITECT/ INTERIORS: CallisonRTKL PHOTOGRAPHY COURTESY OF: American Greetings Creative Studios 650,000 square feet. Five…  read more

6 things to considerbefore you rebrand your healthcare space. These days, hospital systems can be vast and complex organizations with many kinds of facilities. So, when one embarks on a sweeping identity rebrand, well-designed graphic systems unify disparate sites. They create a comforting, familiar…  read more

Highland Hospital: wayfinding to grow with. Throughout its history, Highland Hospital (Highland) has grown to meet its community needs. However, continuous expansion, additions and renovations result in a complex facility that risks being far from patient friendly. Ongoing growth and changes can create…  read more

H&R Block: 500 Offices. 6 Months. Nationwide. With every interaction, H&R Block is changing how people perceive the tax experience. With retail offices being a key engagement point, we worked closely with them to invigorate 500 locations across the US. Each “Brand 17" office was energized…  read more