Blog | The Wire

PRODUCT SPOTLIGHT Vivid Powerful expression for a small brand with a big heart Local startup to national trendsetter. Nonprofit to NASDAQ. We believe every organization should express its unique brand story, and doing so shouldn't require deep pockets and a high-power agency. That's why we created Vivid…  read more

PROJECT HIGHLIGHT: 854 Ellicott Street Parking Garage Ramping up stress-free parking Takeform helps new downtown Buffalo garage guide people to multiple health facilities A growing cluster of Buffalo, N.Y., hospitals is bringing more employees and more visitors to the neighborhood—along with more…  read more

PROJECT HIGHLIGHT M&T Tech Hub Buffalo tech sector's high-rise boost Takeform helps M&T Bank translate high concept into fresh vibe High-tech attitude. Dynamic floor plans. Vibrant décor. A landmark Buffalo, N.Y., skyscraper found a new purpose thanks to M&T Bank, whose $58 million investment…  read more

PROJECT HIGHLIGHT Nextcorps | Going up. Helping a startup hub remake a storied retail space for tomorrow's legends. What does a former department store have in common with a high-tech startup incubator? Both have high traffic. Both see new ideas and new products introduced with each passing season.…  read more

PROJECT HIGHLIGHT Outfitting four floors of fun. The Explore & More dimensional logo features the sun, formed from paintbrush strokes, to reflect the creativity and playfulness of the destination (which includes an art studio on the top floor). PROJECT HIGHLIGHT Outfitting four floors of fun. The…  read more

Helping you stand up to COVID-197 critical communication products designed for cleanability. Even during more routine times, disinfecting healthcare and other high-traffic environments is a serious responsibility. In this unprecedented time, sanitary spaces are more critical than ever before – everyone's…  read more

Cool style. Regional vibes. The workplace as recruiting tool.Project Profile: C.H. Robinson No matter what sector your business is in these days, presenting your work environment as fresh and forward-thinking is vital to attracting new talent—especially recent college grads in a generation of the…  read more

Project Profile: The Children's Center Rehabilitation Hospital For children's hospital, Hummingbird Highway is a smart direction PROJECT PROFILECLIENT: The Children's Center Rehabilitation HospitalWHAT: Exterior and Interior Wayfinding, Theming, Parking Facility WayfindingWHERE: Oklahoma CityARCHITECT/…  read more

Getting experiential at the eleventh hour.Project Profile: Kronos Global Headquarters With the construction of its new 435,000 square foot Global headquarters nearing completion in Lowell, Massachusetts, Kronos, the workforce management and time-tracking company, approached us, with an ironically time-based…  read more