Recent Posts

Project Profile: Monroe Community College

The inspired urban campus. Project Profile: Monroe Community College After nearly a century of service, the early modernist edifice that was Eastman Kodak's “Factory Number 9 Building" would find new life as a vibrant college campus. Seven floors of twentieth-century business history would undergo…  read more

Posted in: Interior Signage, Project Profiles, Wayfinding  |  Tagged: 3 Dimensional, ADA Compliance, Brand, College, Directional Signage, Environmental Graphics, Ethos, Experiential Graphics, Facility, Graphics, Higher Education, Icons, Sign design, Signage, Wayfinding

Project Profile: Keuka College

Are we there yet? Wayfinding and a sense of arrival. Project Profile: Keuka College PROFILE DETAILS CLIENT: Keuka College WHAT: Signify Exterior Signage & Wayfinding Program WHERE: Keuka Park, NY Established in 1890, in an idyllic lakeside community, Keuka College is a haven of higher education…  read more

Posted in: Branding, Exterior Signage, Project Profiles, Wayfinding  |  Tagged: Brand, Directional Signage, Environmental Graphics, Facility, maps, Sign design, Signage, Wayfinding

Project Profile: American Greetings

American Greetings: a vibrant collaboration PROJECT PROFILE CLIENT: American Greetings Creative Studios | World Headquarters WHAT: Wayfinding Interior Signage WHERE: Cleveland, OH ARCHITECT/ INTERIORS: CallisonRTKL PHOTOGRAPHY COURTESY OF: American Greetings Creative Studios 650,000 square feet. Five…  read more

Posted in: ADA, Branding, Interior Signage, Project Management, Project Profiles, Wayfinding  |  Tagged: ADA Compliance, Brand, Facility, Icons, Project Management, room id, Signage, Wayfinding

A master plan to get you from here to there.

A masterplan to get you from here to there. One of the most critical (yet overlooked) ways to prepare for a new space. Suppose you have a new structure in the works. Or you're reimagining an existing one. Either way, you have a vision for a space. Fresh. Smart. On brand. But before the blueprints, before…  read more

Posted in: Branding, Project Management, Wayfinding  |  Tagged: Directional Signage, Environmental Graphics, Icons, Interior Design, maps, Project Management, Wayfinding

6 things to consider before you rebrand your healthcare space

6 things to considerbefore you rebrand your healthcare space. These days, hospital systems can be vast and complex organizations with many kinds of facilities. So, when one embarks on a sweeping identity rebrand, well-designed graphic systems unify disparate sites. They create a comforting, familiar…  read more

Posted in: Branding, Interior Signage, Wayfinding  |  Tagged: Brand, Directional Signage, Environmental Graphics, Facility, General Contractor, Graphics, Guarantee, Healthcare, Interior Design, Ownership Services, Sign design, Signage, Wayfinding

Project Profile: Highland Hospital

Highland Hospital: wayfinding to grow with. Throughout its history, Highland Hospital (Highland) has grown to meet its community needs. However, continuous expansion, additions and renovations result in a complex facility that risks being far from patient friendly. Ongoing growth and changes can create…  read more

Posted in: Branding, Exterior Signage, Interior Signage, Project Management, Project Profiles, Wayfinding  |  Tagged: Brand, Directional Signage, Facility, Healthcare, Icons, Illuminated Sign Cabinets, maps, Ownership Services, Project Management, Signage, Signify, Wayfinding

6 wayfinding service advantages

What are the real advantages to wayfinding services? Here are 6 questions to consider: Advantage 1 Do they offer ownership services designed to maximize the value of your system over the long term? Advantage 2 Do they provide price protection by guaranteeing the price you pay for reorders and follow-on…  read more

Posted in: Exterior Signage, Interior Signage, Wayfinding  |  Tagged: Facility, Guarantee, Installation, Ownership Services, Signage, Wayfinding

6 Wayfinding design differentiators

6 wayfinding design differentiators Here are six questions that will help you evaluate wayfinding design capability. 1 Do they have the design sensitivity to aesthetically connect your brand and wayfinding to your architecture? 2 Do they understand wayfinding? It's more than signs – look for those…  read more

Posted in: ADA, Branding, Exterior Signage, Interior Signage, Wayfinding  |  Tagged: Brand, Directional Signage, Environmental Graphics, Facility, Graphics, Interior Design, Permanent Room Sign, Sign design, Signage, Wayfinding

5 wayfinding fulfillment factors

Evaluating wayfinding companies: 5 key fulfillment factors Question 1 Do they manufacture what they design? Integration of design and production is key to a successful project. Disconnects often result in missed deadlines, increased budgets and frustrating complications. Question 2Do they provide a…  read more

Posted in: Engineering, Exterior Signage, Interior Signage, Wayfinding  |  Tagged: ADA Compliance, ADA standards, Americans with Disabilities Act, Facility, Graphics, Signage, Wayfinding