Blog | The Wire

The changing business model in experiential design. How an end-to-end approach is replacing an old tradition – and how it can prevent exploding budgets, finger pointing, and headaches for your client. Here's a scenario you might recognize – and some pitfalls your clients have encountered, too. Suppose…  read more

Are we there yet? Wayfinding and a sense of arrival. Project Profile: Keuka College PROFILE DETAILS CLIENT: Keuka College WHAT: Signify Exterior Signage & Wayfinding Program WHERE: Keuka Park, NY Established in 1890, in an idyllic lakeside community, Keuka College is a haven of higher education…  read more

American Greetings: a vibrant collaboration PROJECT PROFILE CLIENT: American Greetings Creative Studios | World Headquarters WHAT: Wayfinding Interior Signage WHERE: Cleveland, OH ARCHITECT/ INTERIORS: CallisonRTKL PHOTOGRAPHY COURTESY OF: American Greetings Creative Studios 650,000 square feet. Five…  read more

A masterplan to get you from here to there. One of the most critical (yet overlooked) ways to prepare for a new space. Suppose you have a new structure in the works. Or you're reimagining an existing one. Either way, you have a vision for a space. Fresh. Smart. On brand. But before the blueprints, before…  read more

NeoCon 2017 Rewind This year we were excited to unveil three new products; our completely refreshed Fusion interior signage collection, our mobile-friendly Design Center tool and our award-winning Recognition Display platform. With the new Fusion, every detail of your environment will work in perfect…  read more

6 things to considerbefore you rebrand your healthcare space. These days, hospital systems can be vast and complex organizations with many kinds of facilities. So, when one embarks on a sweeping identity rebrand, well-designed graphic systems unify disparate sites. They create a comforting, familiar…  read more

Highland Hospital: wayfinding to grow with. Throughout its history, Highland Hospital (Highland) has grown to meet its community needs. However, continuous expansion, additions and renovations result in a complex facility that risks being far from patient friendly. Ongoing growth and changes can create…  read more

Your sign system communicates with people every day. It's important it's speaking to them in your voice. We get last minute calls all the time regarding signs needed for a new project. The designer specified only general signs to meet code whereby the GC includes only a small budget to cover these minimal…  read more

What are the real advantages to wayfinding services? Here are 6 questions to consider: Advantage 1 Do they offer ownership services designed to maximize the value of your system over the long term? Advantage 2 Do they provide price protection by guaranteeing the price you pay for reorders and follow-on…  read more