Blog | The Wire

Buffalo General Medical Center Main Entrance Takeform is collaborating with Kaleida Health to improve patient and visitor experience across their system through improved wayfinding and experiential graphics. Inside and out, we're helping them convey an image equal to the innovative, world-renowned care…  read more

Getting experiential at the eleventh hour.Project Profile: Kronos Global Headquarters With the construction of its new 435,000 square foot Global headquarters nearing completion in Lowell, Massachusetts, Kronos, the workforce management and time-tracking company, approached us, with an ironically time-based…  read more

Putting our heads together.The branding of Mindtree's inspired workspaces demonstrates how we've built Takeform to ally with architects and interior designers. Working with Parette Somjen Architects (PSA) was an exciting opportunity to help them infuse brand experience into their client's space. Working…  read more

At NeoCon 50, we explored how any space can be transformed into an influential experience. From refined minimalism to bold expression, we demonstrated how our designers and products empower you to connect with people in a meaningful way. We combine architectural sensitivity with nuanced brand expression…  read more

The changing business model in experiential design. How an end-to-end approach is replacing an old tradition – and how it can prevent exploding budgets, finger pointing, and headaches for your client. Here's a scenario you might recognize – and some pitfalls your clients have encountered, too. Suppose…  read more

Are we there yet? Wayfinding and a sense of arrival. Project Profile: Keuka College PROFILE DETAILS CLIENT: Keuka College WHAT: Signify Exterior Signage & Wayfinding Program WHERE: Keuka Park, NY Established in 1890, in an idyllic lakeside community, Keuka College is a haven of higher education…  read more

American Greetings: a vibrant collaboration PROJECT PROFILE CLIENT: American Greetings Creative Studios | World Headquarters WHAT: Wayfinding Interior Signage WHERE: Cleveland, OH ARCHITECT/ INTERIORS: CallisonRTKL PHOTOGRAPHY COURTESY OF: American Greetings Creative Studios 650,000 square feet. Five…  read more

A masterplan to get you from here to there. One of the most critical (yet overlooked) ways to prepare for a new space. Suppose you have a new structure in the works. Or you're reimagining an existing one. Either way, you have a vision for a space. Fresh. Smart. On brand. But before the blueprints, before…  read more

NeoCon 2017 Rewind This year we were excited to unveil three new products; our completely refreshed Fusion interior signage collection, our mobile-friendly Design Center tool and our award-winning Recognition Display platform. With the new Fusion, every detail of your environment will work in perfect…  read more