Blog | The Wire

6 things to considerbefore you rebrand your healthcare space. These days, hospital systems can be vast and complex organizations with many kinds of facilities. So, when one embarks on a sweeping identity rebrand, well-designed graphic systems unify disparate sites. They create a comforting, familiar…  read more

Highland Hospital: wayfinding to grow with. Throughout its history, Highland Hospital (Highland) has grown to meet its community needs. However, continuous expansion, additions and renovations result in a complex facility that risks being far from patient friendly. Ongoing growth and changes can create…  read more

Your sign system communicates with people every day. It's important it's speaking to them in your voice. We get last minute calls all the time regarding signs needed for a new project. The designer specified only general signs to meet code whereby the GC includes only a small budget to cover these minimal…  read more

What are the real advantages to wayfinding services? Here are 6 questions to consider: Advantage 1 Do they offer ownership services designed to maximize the value of your system over the long term? Advantage 2 Do they provide price protection by guaranteeing the price you pay for reorders and follow-on…  read more

6 wayfinding design differentiators Here are six questions that will help you evaluate wayfinding design capability. 1 Do they have the design sensitivity to aesthetically connect your brand and wayfinding to your architecture? 2 Do they understand wayfinding? It's more than signs – look for those…  read more

Evaluating wayfinding companies: 5 key fulfillment factors Question 1 Do they manufacture what they design? Integration of design and production is key to a successful project. Disconnects often result in missed deadlines, increased budgets and frustrating complications. Question 2Do they provide a…  read more

Gone are the days where we just expect a sign to be functional with no sensitivity to the space or people who occupy it. Blue restroom signs and plain colored plaques with a room number are no longer acceptable, unless you are a contractor just trying to get a certificate of occupancy. More than ever,…  read more

We've talked about the top 5 mistakes of wayfinding in healthcare. How do you start the process in defining a successful program? Here are our top 5 suggestions.1. Put together a complete wayfinding team. This should include more than people representing facilities and clinical departments. It requires…  read more

Do they have design sensitivity – can they “connect" signage to your architecture and space? Do they understand wayfinding? Do they understand branding? Do they manufacture the signage themselves? Do they have a custom sign product which may make it more difficult to add to or support? Do they provide…  read more