6 wayfinding design differentiators
Here are six questions that will help you evaluate wayfinding design capability.
1 |
Do they have the design sensitivity to aesthetically connect your brand and wayfinding to your architecture? |
2 |
Do they understand wayfinding?It's more than signs – look for those that practice wayfinding as a professional discipline. |
3 |
Do they understand branding?Your logo and colors are just the beginning. The synthesis of brand and space has the ability to connect people to your organization... be sure you realize the full potential. |
4 |
Do they provide brand-focused design while ensuring continuity and affordability over the long-term?Custom solutions sound appealing on the surface, but for dynamic organizations, custom will add cost, complicate future updates and prolong system expansion resulting in temporary fixes from a variety of sources (aka: the franken-sign). |
5 |
Do they have a thorough design approach?Do they include location plans, plots, and mapping? Each of these proofing phases are critical to project success. |
6 |
When designing a system, do they provide proofs of every sign, assuring each meets your aesthetic and functional intent? |
Wayfinding is more than signs. It's a discipline that requires a holistic design approach backed by a thorough process. Look for a partner with the talent and experience to assure you a great solution.
