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Explore connection in wayfinding

You are here, at the intersection of wayfinding and brand, at a place called connection. Our proven approach to wayfinding is simple: confidently guide visitors and tell your story along the way.

Clear direction – meaningful interaction

Our award-winning studio–one of the largest in the country–is regularly recognized for the clever ways we help people navigate far-flung campuses and ever-changing office spaces. We know great wayfinding is more than just maps and signage; it's an aesthetic experience. Each turn is a chance to raise awareness and build confidence in your brand.

Two large exterior wayfinding signs on a collage campus with a student walking by.
A hospital corridor with custom branded interior directional signs with a playful animal theme.

Design tailored for today

The natural landscape used to help us find our way and feel connected with our surroundings, but now we live in complex, built environments. To navigate today’s complicated spaces, you need intuitive and thoughtful guidance. That’s wayfinding strategy and design – and we’re experts in the field.

Everything is a factor in how a visitor thinks about and perceives your space and your brand. We simplify the everything with our evidence-based approach and decades of experience. The result is clear, intuitive wayfinding systems that highlight your brand and connect with your audience.

Large custom printed level indicator and evacuation map installed in a modern parking garage.

Versatile, award-winning studio

Our wayfinding design studio offers multifaceted healthcare, education, corporate, hospitality, and public transportation expertise.


On-time and on-budget

Get a wayfinding system deployed quicker and cheaper with our dedicated project management team and boundary-pushing experiential graphics products.

Our Process

The End-to-end difference

By doing it all, we can do it all better. Faster and more cost efficiently. One point of contact from the start. Then when it's done, we offer top notch ownership support.

  • Design + engineering

    Plan and design everything. Design and planning are everything. The approved look will be engineered for function and marry your story with the space. A project manager coordinates and communicates everything — from planning to problem solving — and keeps your best interest, time line and bottom line in mind.

  • Manufacturing

    We do almost everything ourselves, because we can do it better. We enhance what already exists and create the products missing from the market, and we even take on sourcing. Materials and techniques assure aesthetic quality and long-term performance in equal measure.

  • Field services

    From a clean slate to a smooth finish. Each space is carefully and thoughtfully prepared — and repaired — and every sign is identified and confirmed. Installation is handled exclusively by vetted crews we’ve carefully trained and certified in the Takeform method.

  • Ownership services

    Even after it’s done, we’re not done. A rigorously documented complete sign system manual includes renderings, drawings, location plans and message schedules. Insert templates help keep your sign system up to date. Our ownership support program and all-inclusive 5-Year Guarantee — good for all parts, all labor — is unrivaled in the industry.

An experiential graphic designer working on a computer with a project rendering on screen.

Our other capabilities

An experiential graphic designer working on a computer with signage renderings on screen.

Sign System Design

Designing beautiful things takes a unique skill set. Sign systems require the eye of a designer plus the specialized knowledge needed to create a successful program and deep understanding of code requirements.

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Large interior backlit Ethos dimensional letters installed on a counter for Grubhub food services.

Brand Implementation

Large-scale spatial branding across complex organizations requires creative vision and logistical muscle. We serve up design sensitivity, technical sensibilities, and get-it-done know-how with a partnership mindset. We leverage our prowess to implement your plan and make you shine.

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