CASE STUDY
The Main Deck
A shipshape debut
Contemporary hospitality venue captures connection
to inspired boat-building legacy.
Project Details
LOCATION: Finger Lakes Wine Region - Penn Yan, NY
SERVICES >
Field Surveying
Experiential Graphic Design
Prepress/Imaging
Printing
Manufacturing
Installation
PRODUCTS >
Custom Wallcovering |
Amplify
Graphic Panels |
Moxie
Acoustic Wall Panels |
Oomph
Interior Signage |
Vivid
CONTRIBUTORS
Interior Design Firm |
Heather DeMoras Design Consultants, Inc.
Opened in 2022, the Main Deck restaurant on New York's Keuka Lake is a modern farm-to-table restaurant, bar, and music destination whose owners had a vision for a place that paid tribute to their family's connection to the area's past – the Penn Yan Boat Company that once built legendary power watercrafts just a few hundred yards from the Main Deck's location. Among Penn Yan Boat Company's claims to fame, it's credited with invention of Tunnel Drive technology – a propulsion system uniquely designed for shallow waters like those found in areas of the Finger Lakes
When it came time to develop the graphics concept, Heather DeMoras Design Consultant's first call was to longtime collaborator Takeform. And with speedboat performance, Takeform designed, manufactured, and installed themed graphics throughout the refined waterfront venue in just three months.
Based on the cherished familial connection, it was vital to the Main Deck owners that the experiential graphics capture Penn Yan's boat-building history. To that end, they supplied hundreds of decades-old blueprints, marketing materials, and imagery as raw material. The challenge: create an inspiring history-inspired experience in this aesthetically contemporary destination.
Key Services
Field Surveying
The key to design accuracy and installation perfection is having accurate data for the space. Before design begins, Takeform's field service team collects critical dimensions and insights for every wall, and in this case, ceiling.
With those measurements in hand, our designers can perfectly position every element and our installation team doesn't encounter project-slowing surprises.
Experiential Graphic Design
Our senior designers collaborated closely with Heather Demoras Design Consultants and Main Deck ownership to bring their unique vision to life throughout the space. Archival imagery was deftly translated to a broad range of experiential graphics. Patrons are immersed in sophisticated themed environments across three different dining experiences – each with its own curated vibe.
Each booth has a unique graphic theme inspired by a specific Penn Yan boat model – right down to seat upholstery.
Imaging
Prepress and image processing were critical to creating authentic scaled-up reproductions of Penn Yan Boat's vintage photos, illustrations, and engineering documents.
Printing
From custom wallcovering to graphic and acoustic panels, the project involved a diverse range of substrates. Achieving image consistency across these varied materials requires a discerning eye, technical expertise, and advanced print technology.
Manufacturing
The Main Deck is a celebration of one company's exceptional design and craftmanship. Every detail of the graphics system had to live up to that exacting standard – beautiful finishes, pristine edges, and flawless construction was essential to every component.
Featured Products
Moxie Graphic Panels
Used throughout the Main Deck environment to display a wide range of custom graphics, Moxie is ideal for hospitality spaces and other high-traffic areas thanks to its combination of precision imaging quality and its durable, easy-to-clean finish.
Moxie creates a dynamic collage of vintage marketing imagery. The printed panels are installed with standoff hardware of varying depths to add gallery-like dimensional interest.
Oomph Acoustic Wall Panels
Oomph was specified to improve acoustics AND deliver engaging visuals. In sound-challenged spaces such as the Main Deck's basement bar and live music venue, Oomph provides noise mitigation in this otherwise hard-surfaced space. But Oomph is also about visual impact. It's engineered to deliver exceptional custom direct-print graphics as demonstrated with this energetic archival image.
Oomph wall panels were also specified to deliver the subtle visual detail of these blueprint images. The material's felt finish adds a refined texture to the images adorning the formal dining room. Thanks to Oomph, the artwork also helps improve the room's acoustics during those livelier gatherings.
Amplify Mystical Custom
Pasteup Wallcovering
Takeform's design and imaging team translated original engineers' drawings to a larger-than-life pattern that envelops the formal dining room – not only on the walls but on the ceiling, too! Surrounding patrons in themed imagery, Amplify Mystical provided a subtle texture simulating the original paper without interfering with the realistic reproduction of the drawings fine detail.
Amplify Mystical also transformed the foyer's ceiling into a historic map of the Finger Lakes region that welcomes guests and provides a preview of the visually immersive space they are about to experience.
Vivid, Takeform's Image-intense Signage Platform
This graphic-based signage platform was specified to create this decidedly contemporary sign concept. Subtle visual textures and modern graphics are combined in this fresh custom solution to contrast the theme's historic vibe and to enhance the contemporary décor.
Want to buoy your brand with immersive graphics?
Find out why Main Deck chose Takeform as a partner to create a captivating, themed experience for their space. We have the product range, creativity, and enthusiasm to help you realize your most ambitious vision.
Tell your brand story: Solutions for every market
Architects & Designers | Healthcare | Education | Corporate | Libraries | Senior Living | Government
CASE STUDY
The Main Deck
A shipshape debut
Contemporary hospitality venue captures connection
to inspired boat-building legacy.
Project Details
LOCATION: Finger Lakes Wine Region - Penn Yan, NY
KEY SERVICES
Field Surveying, Experiential Graphic Design, Prepress/Imaging, Printing, Manufacturing, Installation
CPRODUCTS
Custom Wallcovering |
Amplify
Graphic Panels |
Moxie
Acoustic Wall Panels |
Oomph
Interior Signage |
Vivid
CONTRIBUTORS
Interior Design Firm |
Heather DeMoras Design Consultants, Inc.
Opened in 2022, the Main Deck restaurant on New York's Keuka Lake is a modern farm-to-table restaurant, bar, and music destination whose owners had a vision for a place that paid tribute to their family's connection to the area's past – the Penn Yan Boat Company that once built legendary power watercrafts just a few hundred yards from the Main Deck's location. Among Penn Yan Boat Company's claims to fame, it's credited with invention of Tunnel Drive technology – a propulsion system uniquely designed for shallow waters like those found in areas of the Finger Lakes
When it came time to develop the graphics concept, Heather DeMoras Design Consultant's first call was to longtime collaborator Takeform. And with speedboat performance, Takeform designed, manufactured, and installed themed graphics throughout the refined waterfront venue in just three months.
Based on the cherished familial connection, it was vital to the Main Deck owners that the experiential graphics capture Penn Yan's boat-building history. To that end, they supplied hundreds of decades-old blueprints, marketing materials, and imagery as raw material. The challenge: create an inspiring history-inspired experience in this aesthetically contemporary destination.
Key Services
Field Surveying
The key to design accuracy and installation perfection is having accurate data for the space. Before design begins, Takeform's field service team collects critical dimensions and insights for every wall, and in this case, ceiling.
With those measurements in hand, our designers can perfectly position every element and our installation team doesn't encounter project-slowing surprises.
Experiential Graphic Design
Our senior designers collaborated closely with Heather Demoras Design Consultants and Main Deck ownership to bring their unique vision to life throughout the space. Archival imagery was deftly translated to a broad range of experiential graphics.
Patrons are immersed in sophisticated themed environments across three different dining experiences – each with its own curated vibe.
Each booth has a unique graphic theme inspired by a specific Penn Yan boat model – right down to seat upholstery.
Imaging
Prepress and image processing were critical to creating authentic scaled-up reproductions of Penn Yan Boat's vintage photos, illustrations, and engineering documents.
Printing
From custom wallcovering to graphic and acoustic panels, the project involved a diverse range of substrates. Achieving image consistency across these varied materials requires a discerning eye, technical expertise, and advanced print technology.
Manufacturing
The Main Deck is a celebration of one company's exceptional design and craftmanship. Every detail of the graphics system had to live up to that exacting standard – beautiful finishes, pristine edges, and flawless construction was essential to every component.
Installation
A concept is only as good as it's execution, so installation is critical to this project's success. Takeform installers deliver a level of craftmanship and know-how that ensures every project is a masterpiece.
Featured Products
Moxie Graphic Panels
Used throughout the Main Deck environment to display a wide range of custom graphics, Moxie is ideal for hospitality spaces and other high-traffic areas thanks to its combination of precision imaging quality and its durable, easy-to-clean finish.
Moxie creates a dynamic collage of vintage marketing imagery. The printed panels are installed with standoff hardware of varying depths to add gallery-like dimensional interest.
Oomph Acoustic Wall Panels
Oomph was specified to improve acoustics AND deliver engaging visuals. In sound-challenged spaces such as the Main Deck's basement bar and live music venue, Oomph provides noise mitigation in this otherwise hard-surfaced space. But Oomph is also about visual impact. It's engineered to deliver exceptional custom direct-print graphics as demonstrated with this energetic archival image.
Oomph wall panels were also specified to deliver the subtle visual detail of these blueprint images. The material's felt finish adds a refined texture to the images adorning the formal dining room. Thanks to Oomph, the artwork also helps improve the room's acoustics during those livelier gatherings.
Amplify Mystical Custom
Pasteup Wallcovering
Takeform's design and imaging team translated original engineers' drawings to a larger-than-life pattern that envelops the formal dining room – not only on the walls but on the ceiling, too! Surrounding patrons in themed imagery, Amplify Mystical provided a subtle texture simulating the original paper without interfering with the realistic reproduction of the drawings fine detail.
Amplify Mystical also transformed the foyer's ceiling into a historic map of the Finger Lakes region that welcomes guests and provides a preview of the visually immersive space they are about to experience.
Vivid, Takeform's Image-intense Signage Platform
This graphic-based signage platform was specified to create this decidedly contemporary sign concept. Subtle visual textures and modern graphics are combined in this fresh custom solution to contrast the theme's historic vibe and to enhance the contemporary décor.
Want to buoy your brand with immersive graphics?
Find out why Main Deck chose Takeform as a partner to create an authentic dining experience for their space. We have the product range, creativity, and enthusiasm to help you realize your most ambitious vision.
Tell your brand story: Solutions for every market
Architects & Designers | Healthcare | Education | Corporate | Libraries | Senior Living | Government
