Color is a powerful brand trigger. It runs much deeper than creating a simple color association for a brand. Color has a strong, subconscious effect on people that inspires specific emotions and feelings. Smart brands are very intentional about color psychology. And when you consider the endless number of brands and vast spectrum of colors, you begin to understand how much color accuracy matters. Getting color right means connecting with the brand's identity and with the deeper emotional intent in an exact way.
We get the brand/color connection. It's second nature to us. Our imaging team has the eye, skill, and technology to match color across media, material, and applications masterfully. Easier said than done, right? We decided to provide you with some visual evidence to prove our point.
Enter Veri Peri, Pantone's 2022 color of the year. Creativity, daring, curiosity, joy, dynamism, innovation. A new color for a new time – Pantone created Veri Peri to capture the essence of this transformative era.
Our design team put Veri Peri to work on an inspiring concept. Our imaging team went to work bringing the color and design to life. See for yourself.