Why leave sign selection to the General Contractor?

Your sign system communicates with people every day. It's important it's speaking to them in your voice.

We get last minute calls all the time regarding signs needed for a new project. The designer specified only general signs to meet code whereby the GC includes only a small budget to cover these minimal sign requirements. It seems that among the many demands of these projects, the designer neglected to consider sign design as a strong compliment to their project. To the detriment of the finished space, this approach leaves one of the most visible components to the limited approach of a local sign shop. In our biased opinion, sign design is as important as the art and furniture. Your sign system communicates with people every day. It's important it's speaking to them in your voice – a voice that thoughtfully speaks your brand. A negative first impression detracts from not only the aesthetic of your space, but the way people think about your organization.

“It takes too much time and it's not in our budget."

“There are too many details and we don't have a good process to handle them."

Do these thoughts sound familiar? When working with typical sign providers, these generalities may be true. Don't let these expectations limit your potential – it's in the interest of the designer and owner to specify a complete sign family that includes the right design, finishes and messaging. So what should you do when sign specifications seem to be a time-consuming process and a headache? Take control of your sign family thoroughly and efficiently…

With a few clicks you can intuitively design a complete sign family based on your styles, materials and finishes.

Visit Takeform's Design Center, an interactive web-based program. With a few clicks you can intuitively design a complete sign family based on your styles, materials and finishes. Further, you can develop the specification to assure you get appropriate signage that works for your interior and brand. The Design Center will change your expectations.

Visit our Fusion and Vivid design centers
to design your sign system.

Posted in: Branding, Exterior Signage, Interior Signage, Wayfinding  |  Tagged: Brand, Directional Signage, General Contractor, Graphics, Sign design, Signage

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