One South
Elevating clarity and cohesion across Charlotte’s premier workplace ecosystem.
In the heart of Uptown Charlotte, One South rises as a 40-story next-generation workplace designed to support the way people live, work, and connect today. It’s much more than a traditional office building - it combines vibrant workspaces with lifestyle amenities to create a true community hub. Highlights include District One, a 95,000-square-foot retail and dining destination, a 30,000-square-foot athletic facility, a private social club, and an onsite hotel. All of this centers around a lively outdoor plaza and event space that bring energy and connection to the heart of the building.
WHERE:
Charlotte, NC
PRODUCTS:
OTHER CONTRIBUTORS:
Design-Driven Direction
To align the experience across One South’s diverse spaces, the client turned to Takeform to elevate the property’s signage strategy and execution. The goals were clear: unify wayfinding, refresh retail signage, and create a bold new look for the reimagined wellness facility. Every detail was crafted to reflect One South’s refined interiors - bringing clarity, cohesion, and a stronger sense of place to this multifaceted workplace.
Expertise in Action
Bringing One South’s signage vision to life required a deep bench of capabilities and creative problem-solving. Takeform conducted detailed site surveys to inform precise planning, engineered solutions to fit the building’s unique structural conditions, matched materials and finishes to complement the renovated interiors, and coordinated every phase through dedicated project management - ensuring a seamless experience across the 40-story tower and its diverse amenities.
Engineering the Unexpected
Throughout the project, unique challenges emerged from the building’s original 1970s construction, including the lack of existing documentation and the complexity of removing and installing large-scale exterior signage on a raised podium floor. Our team collaborated closely with Takeform and building engineers to adapt the designs to the structure’s constraints - ensuring every piece of signage enhanced the aesthetic and navigational clarity without compromising the building’s architectural character.
Mixed-Use Tower
Room Identification Sign
Fusion room signs feature back-painted acrylic, precisely matched to brand standards for a sleek, cohesive look throughout the space.
Dimensional Letters + Logos
Ethos elevate wayfinding and branding by seamlessly integrating with One South’s sophisticated entrance design.
Directional Sign
This Fusion directional sign features back-painted acrylic and a raised logo for a clean, modern look.
Health and Wellness Center
For One Athletics, we created a signage system that brought total brand immersion to life. With the space fully renovated, the client needed signage to match the energy and sophistication of the new environment. Every element, from entry points to locker rooms, was designed to reflect the vitality of the brand while ensuring clarity and cohesion throughout the fitness and wellness facility.
Logo at Reception Area
Explore Ethos
Dimensional Letters + Logos
Ethos dimensional letters and logos throughout the upscale athletic facility reinforce its bold, modern design, adding depth and sophistication that perfectly complement the space’s sleek and elevated aesthetic.
Retail Corridor
To support the transformation of District One, Takeform developed a comprehensive signage system that delivered on the client’s goals of enhancing arrival, improving wayfinding, and deepening brand immersion. The existing signage was outdated and inconsistent, falling short of the elevated experience the renovated space was designed to offer. We addressed this by introducing a cohesive visual language across the retail environment - upgrading materials and finishes, refining placement, and ensuring each element contributed to a stronger sense of clarity and identity.
Custom Signage
The second-story aluminum railing becomes a part of the brand experience, transforming a functional element into a visual statement that reinforces identity.
Placemaking Signage
Exterior signage establishes a clear sense of arrival, guiding foot traffic, and enhancing the urban experience with cues that feel both intuitive and inviting.
Interior Signage
Wayfinding elements like directories and dimensional letters create a seamless flow that supports navigation while elevating the overall aesthetic and brand experience.
Exterior Signage
To elevate the sense of arrival at One South, our exterior signage strategy focused on clarity, presence, and architectural integration. Takeform designed and delivered a cohesive set of custom elements – including dimensional lettering, entrance identification, directories, and monument signs – that guide visitors while reinforcing the building’s refined identity. Each component was tailored to the site’s unique conditions, ensuring visibility without overpowering the surrounding environment. From street-level monuments to entry points and wayfinding touchpoints, the signage establishes a confident and welcoming first impression – setting the tone for the elevated experience found throughout One South.
