Health Sciences Center
at Texas Woman's University
Denton, TX
The Health Sciences Center at Texas Woman’s University supports the school’s expanding programs in health and wellness within a broader, evolving campus environment. As a multi-campus institution, TWU requires consistency and clarity across projects. Since 2017, Takeform has partnered with the university to develop a cohesive approach to signage and graphics across 30+ buildings.
The Health Sciences Center operates as both a learning environment and a public-facing therapy gym, requiring a solution that prioritizes clarity without introducing visual noise. The approach is designed to support daily use – legible, intuitive, and unobtrusive.
LOCATION:
Denton, TX
OTHER CONTRIBUTORS:
PRODUCTS:
Quiet clarity
In contrast to the more narrative-driven strategy at the university's Brackenridge Hall, the graphic language here is intentionally restrained. Information is integrated into the space, appearing only where needed. Across glass walls, the school’s logo is scaled, so it reads less like branding and more like a pattern within the space. Wayfinding and identification are handled with the same approach, supporting movement through subtle, intuitive cues.
Built-in brand
Throughout the building, brand expression is treated as part of the environment rather than an added layer. Elements of the TWU identity are expressed through surface, pattern, and scale, creating a consistent visual language across applications. The result is a space where brand is inherent, not applied.
Material harmony
Color and materiality reinforce this integration. Window film and wallcovering are developed in direct alignment with the interior palette, with careful attention to tone, opacity, and how each surface interacts with light. Together, these elements create a cohesive environment – quiet, considered, and fully aligned with the overall design.
TWU’s Health Sciences Center demonstrates how experiential graphics can be both quiet and highly effective – supporting clarity while contributing to the overall atmosphere. The result is a system that is consistent in its application and cohesive across the campus.
OUR WORK IN EDUCATION
Texas Woman's Univeristy
From first impressions to everyday immersion, Texas Woman’s University’s evolving campus requires brand nuance across its range of environments.
Meltzer Center at American University
A high-performance athletic facility brought to life through integrated signage, bold environmental graphics, and a cohesive campus experience.
Towson University
Towson’s Facilities team partnered with Takeform in 2019, looking for a more cohesive approach to signage. What stood out was a design+build process that brings strategy, design, and fabrication together – making it easier to move from idea to implementation. The result is a more streamlined experience – and signage that works as part of a larger system.
