Starting people's better tomorrows.
Building brand while balancing a sense of ease and safety in an innovative behavioral health facility.
Capabilities Applied:
Install & Beyond:
Serving behavioral health patients from intake to ongoing recovery in a single facility is Be Well’s mission. The organization is a public-private partnership in Orange County, California. Their innovation was to provide such care in a warm, welcoming environment that moves past the sterile, clinical aesthetic of years past while maintaining the highest caliber well being and safety for patients and staff .
A 60,000-square-foot, three-story complex was built from the ground up as was their compelling brand. Takeform came on board before construction began to support a range of experiential elements to outfit their space, from room and code signage to custom wallcoverings and window films; dimensional letters and logos as well as suite IDs.
Our task was to ensure brand messages were consistent, patient and staff safety always considered, and to ensure patients would feel at ease and at home, so healing could happen.
Where:
Orange County, California
Capabilities Applied
Experiential Graphic Design
As part of the design team from the start, we gained a deep understanding of the Be Well brand and the unique needs of their behavioral health facility. We translated the brand to the built environment in ways both welcoming and practical through inviting wall graphic messages and a purpose-driven three-tiered risk level signage system.
Engineering
To heal, patients need to be safe and feel safe. To do their best work, staff need the same. Every element we engineered for Be Well centered patient and staff safety at the forefront. The three-tiered signage system we developed meet the acuity level required by each department. In high acuity areas, for example, we designed secure, break-proof, single-layer, smooth-edged products. In all areas, dimensional lettering and logos were also engineered or safety.
Manufacturing
We manufacture for durability on every project. But for Be Well, as with any behavioral health facility, we also ensured we were meeting the strictly-engineered acuity-level requirements for patient and staff safety. That meant paying special attention to the finish of every edge and the assembly method for every component.
Products
High Acuity: For the highest level of safety precaution with unsupervised patient use, a single layer low-profile variation of the sign system features only the white face.
No Acuity: For no risk factors areas with no patient use, we created a three-layered sign design. A white face meets a backer printed with branded graphics and a second backer with silver high-pressure laminate.
Low Acuity: For low-risk areas where patient access is controlled or use is supervised, a two-layer signage design provides the appropriate level precaution. It includes white face layer and printed backer only.
Acuity tiered interior signage | Vivid
Be Well serves three acuity levels of behavioral health patients. We designed, manufactured and installed interior signage that was cohesive, ADA-compliant and reinforced the brand. that meets the material, fabrication, and installation requirements of all three.
Dimensional logos & lettering | Ethos
Our Ethos line was the ideal choice to provide on-brand dimensional lettering for the lobby logo installed on a stone wall to meet the patient and staff safety considerations for this public area of a behavioral health space.
Custom Wallcoverings | Amplify
Impactful brand statements – from a visual and an emotional level – came courtesy of Amplify wallcoverings. Graphics and affirmations like “Healing happens here.” and “Trust happens here.” were printed on the subtly textured Mystical paste-up family of the Amplify product.
Custom Window Films | Amplify
Meeting rooms at Be Well leveraged Amplify window films to provide a privacy for sensitive conversations while still filtering in light. These window films also featured enlarged depictions of Be Well’s logomark, a subtle opportunity to reinforce brand and sense of place.
Acrylic Graphic Panels
Door-height panels featuring welcoming, reassuring graphic patterns. Large room numbers make navigation a breeze. Metal accent hardware connects with the overall aesthetic.
Code and Life-Safety Signage
Even essential signage can be designed to complement. At Be Well, the code and life-safety signage shares the same radiused-corner form and subtle brand graphics. Continuity can be calming and comforting while also maintaining stringent code compliance that ensures patient and staff safety.
Install & Beyond
Installation
Like every other phase, installation in a behavioral health facility has added requirements, like tamper-free mounting, to ensure secure product and safe patients and staff.
Ownership Services
Through our Ownership Services program, we support Be Well’s growth – and continued patient healing –through periodic on-site assessments. Recommendations from our experts help keep the signage, and graphics current.
