
Healthcare
Improve care and build brand with smart signage and graphics solutions delivered by a dedicated end-to-end partner who is there for you every day.
Our Work
Your Healthcare Experts
- Director of HealthcareDirector of HealthcareKeri FateKeri Fate
Notable project experience
- Dignity Health
- CommonSpirit Health
- Terros Health
Keri delivers successful outcomes and exceptional client experiences through big-picture strategic thinking and attention to minute detail. She brings deep knowledge and genuine care to every healthcare project.
- Project ManagerProject ManagerTimothy StogsdillTimothy Stogsdill
Notable project experience
- CommonSpirit Health
- Bozeman Health
- Dignity Health
If you’re looking at this page, you know healthcare signage and graphics projects are complex. Tim, like all our PMs, brings his expertise to take on all the complexity for you through every phase of the project.
- Chief Creative OfficerChief Creative OfficerJacob ZimmermanJacob Zimmerman
Notable project experience
- Georgetown University
- Dignity Health
- Truist
Not every company has a CCO, but creativity is part of all we do. From client collaboration to leading our creative teams to inspiring product development – Jacob expertly guides it all, ensuring we deliver exceptional.
- Wayfinding Designer + Project ManagerWayfinding Designer + Project ManagerElizabeth BaileyElizabeth Bailey
Notable project experience
- Atlanta VA
- Tidal Health
- Kaleida Health
Wayfinding is about empathy and caring how someone experiences a space. Liz goes deep on both counts. Her work transforms complex healthcare campuses into welcoming, intuitively navigable environments.
- Director of EngineeringDirector of EngineeringChristopher PhillipsChristopher Phillips
Notable project experience
- Georgetown University
- Hoag
- Kuehne + Nagel
Getting signage and graphics on the wall and working long term requires exacting standards – from finish durability to assembly and install methods. Chris directs our 12-engineer team as they scrutinize every product.
How we help
- [1]
We design and implement empathetic wayfinding systems that reduce stress and save time through intuitive navigation.
- [2]
We simplify implementation and maintenance of system-wide brand standards.
- [3]
We work with and coordinate the multitude of stakeholders and organize their input to drive cohesive project success.
Products
End-to-end services

Wayfinding
Our perspective on wayfinding is simple to understand and difficult to do. Finding a desired destination is the task, the ask is making it an experience that builds awareness and confidence in a brand.

Field Services
Starting with the site survey, through sign removal and wall repair to installation, we go end-to-end. Managing the project from start to finish saves time, money and headaches. Everyone likes that.

Sign System Design
Designing beautiful things takes a unique skill set. Sign systems require the eye of a designer plus the specialized knowledge needed to create a successful program and deep understanding of code requirements.
Trends in Healthcare Design

Wellness by Design
In healthcare settings, design is increasingly shaped by its psychological and physiological impact – supporting healing, comfort, and emotional well-being. Elements like calming colors, natural materials, and clear wayfinding reduce stress and promote recovery. This thoughtful approach recognizes that environment influences outcomes for patients, families, and caregivers alike – making design an essential part of the care experience.

Art That Anchors
Featuring work by local artists, healthcare spaces foster emotional connection and a stronger sense of place. Murals, neighborhood-inspired art, and community storytelling bring warmth and identity to clinical settings, helping patients feel grounded and supported. These touches offer comfort and familiarity – transforming sterile spaces into meaningful environments where healing is supported by culture, connection, and a sense of belonging.

Focused Flow
With only 8 seconds to capture attention, intuitive navigation is critical in design. Non-linear wayfinding systems provide clear visuals, flexible paths, and easy-to-understand cues that help users quickly orient themselves. This approach reduces cognitive load and increases comfort. It’s designed to meet the fast-paced, decision-making needs of today’s users, creating a seamless and efficient experience.